As an old bballer myself, I am so caught up in the Celtics v. Lakers excitement just over the bridge from Infoworks! I stitched together this quilt made up of snapshots of the banners and fencing surrounding the Boston Garden in celebration of "The Finals," while waiting and waiting for the 9:00 p.m. tip off last night. Click through to see a slideshow of photos of the hoopla at North Station. Go Celts!
Infoworks! launched a new web site for New Hampshire law firm Upton & Hatfield LLP on May 1st. The new site is a good example of how a small law firm can have a nice web site that will rank well on search engines for a reasonable price. The solution is based on a "starter" site solution with some customization in order to limit development costs. Upton & Hatfield is a law firm with offices in Concord, Hillsborough, North Conway and Portsmouth, NH, and focuses on legal services for municipalities, school districts, businesses and individuals. See "before and after" shot below.
My brother contributes to the creative team behind Svedka Vodka and came up with the topical "Campaign" campaign. With a little brainstorming I helped him come up with this one — Swing Voters Have More Fun.
See more clever vodka-inspired campaign signage — such as at: Make Cocktails, Not War; Put a Fembot in the White House; Help End Global Warming, Add More Ice; No Cocktail Left Behind...
SVEDKA_GRL says: VOTE AND PLAY RESPONSIBLY.
Here's a fun project I did for law firm Gallagher, Callahan & Gartrell. They wanted to publish information on NH's "green" initiatives and make it standout on their web site. So, Infoworks! created a nifty PDF brochure that presented the information with style, while avoiding the cost and environmental impact of printing. Given the "green" nature of the piece it was the perfect solution. The brochure is offered as a download from their website at gcglaw.com and includes an offer for a free, enviro-friendly, reusable, cotton shopping tote. Get one while they last!
Just launched a new site for Doherty, Cella, Keane & Associates a law firm that concentrates exclusively in social security disability law. The new site is live and now we're trying to get Google to recognize the new pages. Will update this post soon with a screen shot and more information about the firm's services handling social security disability claims for individuals nationwide. For more info, go to: social-security-law.com.
I'm happy to announce that the Infoworks!-developed web site mbbp.com (designed for law firm Morse, Barnes-Brown & Pendleton) has been awarded a 2007 web award for outstanding achievement in web site development. The Standard of Excellence award is given by the Web Marketing Association in a variety of industries — this site was judged in the Legal Services category on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.
I've been too busy with other web sites and blogs to tend to my own. (Shame on me.). Here's a brief rundown on what I've been up to lately to bring this blog up to date.
As usual, I do continue to blog at Amy Campbell's Web Log, primarily on law firm marketing bits, so check there for more blogging goodness.
At the start of 2007, I went live with a beautiful new web site for business law firm Morse, Barnes-Brown & Pendleton. Check it out, it's a definite portfolio piece. The site was the culmination of the firm's rebranding. I assisted on that as well. Great firm. Nice people! I did a similar thing in a smaller way with Boston trademark attorneys Samuels & Hiebert.
The other big news is the launch of Legal Marketing Reader. This is a web site I developed just for the hell of it. OK, not really. I created the site (with help from Fierce Frontiers) to perform a little automated magic -- it grabs the RSS headline feeds of the top law firm marketing bloggers (that I have hand selected) and presents their most recent posts on a one-page dashboard. The end result is a free and handy tool for keeping up with news on the legal marketing front. Check it out at: legalmarketingreader.com. The other reason I developed it was to demonstrate my own information-of-value marketing philosophy. If you build it, they will come.
And I've been busy with other web site maintenance chores, search engine optimization tasks, took in all day seminar on Google Adword (pay-per-click adversing) and have stayed busy resurrecting Law Links | Health Links, and starting Medical Malpractice Law Blog.
Stay tuned. More to announce soon...
My annual Top Ten Web Diversions for 2006 is online at Amy Campbell's Web Log. Grab a cup of office eggnog and while away the hours until the Christmas party starts! Happy Holidays everyone!
Already have a law firm web site, but think it's time to improve it? A good place to start is a web site content audit like the one I recently performed for The Young Firm, a New Orleans personal injury law firm that specialized in maritime law. Think web sites don't win clients in a professional services world? It's been working for me. 2006 has shown a siginificant increase in new business leads generated via my web site and resulting in new work. Is your web site all it can be? Read more at www.infoworks1.com.
Vermont Personal Injury Lawyers Sylvester & Maley is a new client. It's web site is published at a new URL and they need a little boost getting it properly indexed by web creepy crawlers. Located in Burlington, Vermont, their attorneys handle personal injury law including: medical malpractice, wrongful death, auto accidents, ski accidents, product liability and nursing home abuse. For more information see their web site at sylvestermaley.com.
Just launched a starter site for attorney Kenneth Quat who specializes in consumer issues. His Concord-Massachusetts practice, Quat Law Offices, handles debt collection defense, credit reporting problems, student loan harrassment, and problems related to foreclosures, false advertising, business fraud on an individual or class action basis for consumers in Massachusetts as well as other states.
I am pleased as punch to see so many of my clients in the current issue of Boston magazine. As the annual issue listing the Massachusetts Rising Stars Super Lawyers, it features Krysia Syska and Adam Satin from Lubin & Meyer, PC, for Medical Malpractice: Plaintiff's Attorneys and Thomas Dunn from Morse, Barnes-Brown & Pendleton, PC, for Intellectual Property Law. And this ad appeared on page 163 for long-term client Christine Hamori, MD, plastic surgeon to Boston's South Shore and Nantucket.
Additionally, the City Style Scene column on page 54 singles out local customer Sorelle Bakery & Cafe as the "first stop" on a tour of the historic Charlestown neighborhood: "Belly up to the counter for a mouth-watering bacon, egg, and cheese breakfast sandwich, a homemade lemon-blueberry muffin, and a chat with the cafe's amiable flock of faithful regulars." Add a cup of their excellent coffee, and I'll second that!
Andrew C. Meyer, Jr., founding attorney with Boston medical malpratice law firm, Lubin & Meyer, PC, will chair the Massachusetts Continuing Legal Education (MCLE) 9th Annual Personal Injury Law Conference 2006 for the ninth consecutive year on April 27, in Boston.
One of the most respected plaintiff's attorneys in Massachusetts, Meyer has successfully represented a wide variety of clients for more than 25 years. His medical malpractice verdicts and settlements consistently have been among the largest in the Commonwealth.
Attendees will learn strategies that brought in the greatest victories of 2005 from the attorneys who achieved them. The keynote address of this year's conference is the Hon. Barbara J. Rouse, Chief Justice of the Superior Court, Commonwealth of Massachusetts. The event will also cover recent developments in insurance coverage, medical malpractice, premises liability, and the latest technology in the courtroom.
For more information on the MCLE Personal Injury Law Conference 2006, see the MCLE information page.
My annual take on what's interesting, important or fun on the web this year (according to me!) is now posted on my Harvard weblog. See Amy's 2005 Top Ten Web Diversions. Enjoy.
Sorelle Bakery & Cafe, home of Charlestown's best cup of coffee and quick noshes, now has a web site for the convenience of customers looking to order breakfast and lunch orders for meetings — menus of both the Monument Avenue and City Square locations are available on the site and as downloadable PDFs. www.sorellecafe.com
Just launched a starter site for Lee International Business Development, a firm that consults in the bourgeoning markets of international greenhouse gas emissions trading. The site defines and positions the firm and creates a structure for adding expertise articles going forward (such as this one: Landfill Gas Recovery: The Low-hanging Fruit for Carbon Credits Trading in Developing Countries) to attract and engage potential clients as part of an informational-based marketing approach.
The schpeel: Lee International helps organizations benefit strategically and financially from emissions trading schemes with a focus on Clean Development Mechanism (CDM) projects in developing countries. The firm provides a full complement of legal, regulatory and advisory services connecting sellers in Brazil, South Africa and China with buyers in Canada, EU and Japan, while monitoring emerging carbon trading programs in the United States. www.go-worldlee.com
A news item in the recent issue of the AMA's Marketing Management magazine reveals that corporations will increase use of outsourced professionals services such as IT, marketing and legal services. The survey by RainToday.com reveals where corporate executives expect to find professional service providers:
69% - presentation at conference/event
62% - industry web site articles
61% - trade show exhibits
45% - direct mail
40% - webinar
37% - e-mail
32% - online ads
Given the importance of web articles, are you doing all you can to publish more frequently on relevant topics, and are you leveraging the content you have by making sure you maximize visibility of your articles through online and offline distribution as well search engine optimization? Call me to discuss how you can get more bang for your content buck.
I've been helping the Charlestown Substance Abuse Coalition (CSAC) get its web site up and running. It's a combined site with Charlestown Against Drugs (CHAD). It's meant to be a clearinghouse for information on alcohol and substance abuse prevention, intervention and treatment geared for residents of Charlestown, Massachusetts. It's just getting started... Check it out at www.csac-chad.org.
Stock photo scoop! Boston photographer Steve Marsel has been busy preparing a stock photography site. Check out his rights-managed collection at www.stevemarselstock.com and tell him Amy Campbell sent you. Infoworks! designed the home page and will be helping to optimize the site for search engines when it launches this summer.
