infoworks! blog

The Case for Twitter for Law Firms

Even if your firm or your attorneys are not yet ready to tweet, Twitter can be a strategic component of your search engine optimization strategy. Part of what I offer my clients is an effort to "own your name" on search engines. The idea is to have all the top search results — for instance, the first page of Google results when searching on your name — pages that are under your control. It is an ongoing process as search engine ranking is dynamic -- your results can change from day to day. While Twitter is only one factor in the strategy to own your name, it can be a powerful one if used and set up correctly.

If you are interested in "owning your name" on Google and other search engines, please give me a call (Amy Campbell, Infoworks! - 617-494-9444). I'm happy to describe it in more detail. Twitter and other social media can play an important part in a comprehensive, multi-pronged search engine optimization strategy and each should be used in accordance with social media policy for your firm.

See also: Twitter Is for Listening, on my law firm marketing blog, Amy Campbell's Web Log.

Here are a few of the types of clients for whom I have recently set up Twitter accounts and am beginning to use strategically as part of an overall SEO strategy: plastic surgeon, medical malpractice lawyer, business law firm, nh law firm, nh lobbyist.

Christine Hamori Cosmetic Surgery + Skin Spa Named "Best of the South Shore"

Congratulations to client Christine Hamori Cosmetic Surgery + Skin Spa voted "The Best of the South Shore" by South Shore Living. Selected under Health Beauty & Fashion for Best Cosmetic Surgery Office, Christine Hamori offers a state-of-the-art surgery suite and attending surgical staff in her Duxbury, Massachusetts practice with a full offering of non-surgical treatments including cosmetic injectables such Botox, Dysport and Sculptra. 

Gallagher, Callahan & Gartrell Gets New Look

New Hampshire law firm Gallagher, Callahan & Gartrell has a new web site created by Infoworks! that showcases the firm's four core industry areas and adds relevant industry experience to attorney bios and practice areas. The firm's initial web site had won awards and recognition for innovation and excellence in marketing, experise content and search engine optimization, and the new site continues with that tradition. The firm focuses in areas of:

• Financial Services and Banking
• Insurance and Insurance Defense
• Energy & Utilities
• Real Estate Development.

 

Learn more about the firm's practice areas and other business sectors they serve at gcglaw.com.

In addition to the new web site, the firm's ads have been updated to coordinate with the web site's new look and to emphasize the firm's Shaping Success(SM) theme. The recent ad below is an example — it highlights the firm's services for NH human resources directors.

Andrew C. Meyer, Jr. in Today's Boston Globe

Today's Boston Globe carries news of another settlement by Boston medical malpractice attorney Andrew C. Meyer, Jr. This time a wrongful death lawsuit filed on behalf of a family whose mother fell from an operating table following her hip surgery. The case was to go to trial tomorrow. In the article, Meyer demonstrates the value of medical malpractice law in exposing problems in the health care system and helping to fix them. Said Meyer,

“The settlement was a recognition of the kind of mistakes that happen all too often in our hospitals. It’s gratifying to see that the family was able to receive exposure for this horrific event — and not to sweep it under the rug — to ensure that policies are changed so that this will not happen again.’’

The Globe reporter also wrote that:

The state Department of Public Health investigated the case in November 2007, determining that the fall led to O’Donnell’s death, and cited deficiencies in procedure. The hospital’s own analysis found that the operating room staff was busy or preoccupied and that the safety belt’s removal was not verbally communicated..."

Read more at Boston.com.

Law Firm Blog Showcases Client News

Infoworks! recently assisted client Morse, Barnes-Brown & Pendleton with adding a blog to its online offerings. The new blog, called Good Company, was developed to help elevate and showcase news about its clients and their projects, as well as  attorney activities, articles and expertise. The new format is a quick read for visitors and helps provide added publicity for client products and services. Clearly a win-win!

blogmbbp.wordpress.com

New Favorite Web App: AddThis

My new favorite web app is AddThis! I've been adding it to projects to allow readers to spread the good news. Add This allows you to quickly and easily e-mail a web page or web post, or add it to your favorite social networking or bookmarking sites such as Facebook, Linkedin, del.icio.us, etc.

Check it out at AddThis.com. And see how I've added it on these sites, for example: a business law firm, and a legal marketing articles site...

Hello from Opening Day 2009

Opening Day 2009
Originally uploaded by amyblog.

It was a cold but gratifying day — Opening Day at Fenway Park, April 7, 2009. Here I am with my brother lingering as the crowd files out after a 5-3 win over the Tampa Bay Rays.

Plastic Surgeon Web Site Gets Makeover

Infoworks! recently completed the updated web site for Christine Hamori Cosmetic Surgery + Skin Spa. The new look brings her web site, and web blog up to date with her advertising look-and-feel and adds a new level of strength in search engine optimization. (You may be familiar with her ads in Boston magazine and other publications — and I've shown her ads previously here on this blog.) The new site went live at the start of February and I'm already seeing an increase in visits and increased ranking on search engines. Check it out!

Web site: Christine Hamori Cosmetic Surgery

Blog: What's New in Plastic Surgery?

For information on how your practice can improve your online presence and your bottom line, contact me: Amy Campbell.

Shepard Fairey at Boston ICA

Shepard Fairey Peace
Originally uploaded by amyblog.

Last night I attended the members' preview show of Supply and Demand, The Art of Shepard Fairey, a 20th anniversary retrospective at The Institute of Contemporary Art in Boston. It's a terrific, eye-popping display of iconic images, collage and multi-media and political commentary that chronicle this well-known street artist's rise to museum acclaim. I must say, my experiences at the ICA Boston just keep getting better. This is a must see.

Winter berries

Winter berries
Originally uploaded by amyblog.

Driving back to Boston from the Sunapee area, I have spotted patches of these red berries just beyond the side of the road in several low lying areas. This time I pulled over to take a photo and possibly to steal a branch or two for holiday trim. But no single branch seemed to be a representative of the collective effect... so I left them undisturbed. Happy Holidays!

Massachusetts Super Lawyers

Congratulations to attorneys at Massachusetts business law firm Morse, Barnes-Brown & Pendleton named to the Massachusetts Super Lawyers list for 2008. The Massachusetts Super Lawyers list is compiled each year by Law & Politics magazine and published in the November issue of Boston magazine. Using a peer nomination and review process the list aims to represent the top 5% of lawyers practicing in Massachusetts in more than 60 areas of law. The attorneys listed are:

• Peter Barnes-Brown - Corporate and Business Law
• Donald Parker - Corporate and Business Law
• Lea Pendleton - Corporate and Business Law
• Robert Shea - Employment Law

Also, congratulations go out to medical malpractice law firm Lubin & Meyer, which had a total of 6 attorneys named in Massachusetts Super Lawyers 2008 for the category of Personal Injury Plaintiff: Medical Malpractice. The firm's founding partner Andrew C. Meyer, Jr. and partner Robert Higgins received an additional distinction for being among the list's Top 100 — those receiving the highest point totals in the nominations, research and review process. Attorney honored as Super Lawyers are:

• Andrew Meyer - Top 100 Super Lawyer
• Robert Higgins - Top 100 Super Lawyer
• Krysia Syska - Massachusetts Super Lawyer
• William Thompson - Massachusetts Super Lawyer
• Adam Satin - Rising Stars Super Lawyer

Boston Going Green!

As an old bballer myself, I am so caught up in the Celtics v. Lakers excitement just over the bridge from Infoworks! I stitched together this quilt made up of snapshots of the banners and fencing surrounding the Boston Garden in celebration of "The Finals," while waiting and waiting for the 9:00 p.m. tip off last night. Click through to see a slideshow of photos of the hoopla at North Station. Go Celts!

Svedka Jumps on the Bandwagon with Election-themed Ads

My brother contributes to the creative team behind Svedka Vodka and came up with the topical "Campaign" campaign. With a little brainstorming I helped him come up with this one — Swing Voters Have More Fun.

See more clever vodka-inspired campaign signage — such as at: Make Cocktails, Not War;  Put a Fembot in the White House; Help End Global Warming, Add More Ice; No Cocktail Left Behind...

SVEDKA_GRL says: VOTE AND PLAY RESPONSIBLY.

A little design goes a long way...

Here's a fun project I did for law firm Gallagher, Callahan & Gartrell. They wanted to publish information on NH's "green" initiatives and make it standout on their web site. So, Infoworks! created a nifty PDF brochure that presented the information with style, while avoiding the cost and environmental impact of printing. Given the "green" nature of the piece it was the perfect solution. The brochure is offered as a download from their website at gcglaw.com and includes an offer for a free, enviro-friendly, reusable, cotton shopping tote. Get one while they last!

New Site for Doherty, Cella, Keane & Associates

Just launched a new site for Doherty, Cella, Keane & Associates a law firm that concentrates exclusively in social security disability law. The new site is live and now we're trying to get Google to recognize the new pages. Will update this post soon with a screen shot and more information about the firm's services handling social security disability claims for individuals nationwide. For more info, go to: social-security-law.com.

Web Site Earns 'Legal Standard of Excellence Award'

I'm happy to announce that the Infoworks!-developed web site mbbp.com (designed for law firm Morse, Barnes-Brown & Pendleton) has been awarded a 2007 web award for outstanding achievement in web site development. The Standard of Excellence award is given by the Web Marketing Association in a variety of industries — this site was judged in the Legal Services category on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.

Busy, Busy...

I've been too busy with other web sites and blogs to tend to my own. (Shame on me.). Here's a brief rundown on what I've been up to lately to bring this blog up to date.

As usual, I do continue to blog at Amy Campbell's Web Log, primarily on law firm marketing bits, so check there for more blogging goodness.

At the start of 2007, I went live with a beautiful new web site for business law firm Morse, Barnes-Brown & Pendleton. Check it out, it's a definite portfolio piece. The site was the culmination of the firm's rebranding. I assisted on that as well. Great firm. Nice people! I did a similar thing in a smaller way with Boston trademark attorneys Samuels & Hiebert.

The other big news is the launch of Legal Marketing Reader. This is a web site I developed just for the hell of it. OK, not really. I created the site (with help from Fierce Frontiers) to perform a little automated magic -- it grabs the RSS headline feeds of the top law firm marketing bloggers (that I have hand selected) and presents their most recent posts on a one-page dashboard. The end result is a free and handy tool for keeping up with news on the legal marketing front. Check it out at: legalmarketingreader.com. The other reason I developed it was to demonstrate my own information-of-value marketing philosophy. If you build it, they will come.

And I've been busy with other web site maintenance chores, search engine optimization tasks, took in all day seminar on Google Adword (pay-per-click adversing) and have stayed busy resurrecting Law Links | Health Links, and starting Medical Malpractice Law Blog.

Stay tuned. More to announce soon...

Top Ten Web Diversions for 2006

My annual Top Ten Web Diversions for 2006 is online at Amy Campbell's Web Log. Grab a cup of office eggnog and while away the hours until the Christmas party starts! Happy Holidays everyone!

Law Firm Web Site: Be All You Can Be

Already have a law firm web site, but think it's time to improve it?  A good place to start is a web site content audit like the one I recently performed for The Young Firm, a New Orleans personal injury law firm that specialized in maritime law. Think web sites don't win clients in a professional services world? It's been working for me. 2006 has shown a siginificant increase in new business leads generated via my web site and resulting in new work. Is your web site all it can be? Read more at www.infoworks1.com.

Vermont Personal Injury Attorneys at Sylvester & Maley

Vermont Personal Injury Lawyers Sylvester & Maley is a new client. It's web site is published at a new URL and they need a little boost getting it properly indexed by web creepy crawlers. Located in Burlington, Vermont, their attorneys handle personal injury law including: medical malpractice, wrongful death, auto accidents, ski accidents, product liability and nursing home abuse. For more information see their web site at sylvestermaley.com.