Lawyers and law firms need not be intimidated by Twitter. If you think of Twitter as a free web site (or more precisely as a micro blogging web site) that you can use to post news about your firm/industry, then why would you want to have one? I've been helping some law firms get started with Twitter... just as you must walk before you can run, you must tweet before you can sing!
First, sign up. I'm a proponent of at least grabbing your name on Twitter and setting up an account. Next, learn how to make a few Twitter posts, or tweets, in order to get an understanding of how it works. At the very least, Twitter can be a simple and effective way to promote your latest web content.
Understand that the best way to benefit from Twitter is to be an active user participating in "conversations" relative to your work as a way to establish and enhance your visibility and expertise and to create brand trust around "you." But that takes a leap of faith. I've been slowly encouraging some clients to "give Twitter a chance" by starting a firm twitter account and then demonstrating some of the things it can do.
Once you become familiar with Twitter, you'll better understand how to use it uniquely for your purposes. Also, having a Twitter account in place can provide your firm with a nifty infrastructure to publish, if you so choose, breaking news (in the form of Twitter posts) on a topic and integrate the news feed into your traditional web site or any other web page that you maintain.
Many benefits await those willing to give Twitter a try. To learn more about getting yourself or your law firm started with Twitter, give me a call at 617-494-9444.
Here are a few law firms getting started on Twitter...