infoworks! blog

Svedka Jumps on the Bandwagon with Election-themed Ads

My brother contributes to the creative team behind Svedka Vodka and came up with the topical "Campaign" campaign. With a little brainstorming I helped him come up with this one — Swing Voters Have More Fun.

See more clever vodka-inspired campaign signage — such as at: Make Cocktails, Not War;  Put a Fembot in the White House; Help End Global Warming, Add More Ice; No Cocktail Left Behind...

SVEDKA_GRL says: VOTE AND PLAY RESPONSIBLY.

A little design goes a long way...

Here's a fun project I did for law firm Gallagher, Callahan & Gartrell. They wanted to publish information on NH's "green" initiatives and make it standout on their web site. So, Infoworks! created a nifty PDF brochure that presented the information with style, while avoiding the cost and environmental impact of printing. Given the "green" nature of the piece it was the perfect solution. The brochure is offered as a download from their website at gcglaw.com and includes an offer for a free, enviro-friendly, reusable, cotton shopping tote. Get one while they last!

New Site for Doherty, Cella, Keane & Associates

Just launched a new site for Doherty, Cella, Keane & Associates a law firm that concentrates exclusively in social security disability law. The new site is live and now we're trying to get Google to recognize the new pages. Will update this post soon with a screen shot and more information about the firm's services handling social security disability claims for individuals nationwide. For more info, go to: social-security-law.com.

Web Site Earns 'Legal Standard of Excellence Award'

I'm happy to announce that the Infoworks!-developed web site mbbp.com (designed for law firm Morse, Barnes-Brown & Pendleton) has been awarded a 2007 web award for outstanding achievement in web site development. The Standard of Excellence award is given by the Web Marketing Association in a variety of industries — this site was judged in the Legal Services category on seven criteria: design, innovation, content, technology, interactivity, copywriting and ease of use.

Busy, Busy...

I've been too busy with other web sites and blogs to tend to my own. (Shame on me.). Here's a brief rundown on what I've been up to lately to bring this blog up to date.

As usual, I do continue to blog at Amy Campbell's Web Log, primarily on law firm marketing bits, so check there for more blogging goodness.

At the start of 2007, I went live with a beautiful new web site for business law firm Morse, Barnes-Brown & Pendleton. Check it out, it's a definite portfolio piece. The site was the culmination of the firm's rebranding. I assisted on that as well. Great firm. Nice people! I did a similar thing in a smaller way with Boston trademark attorneys Samuels & Hiebert.

The other big news is the launch of Legal Marketing Reader. This is a web site I developed just for the hell of it. OK, not really. I created the site (with help from Fierce Frontiers) to perform a little automated magic -- it grabs the RSS headline feeds of the top law firm marketing bloggers (that I have hand selected) and presents their most recent posts on a one-page dashboard. The end result is a free and handy tool for keeping up with news on the legal marketing front. Check it out at: legalmarketingreader.com. The other reason I developed it was to demonstrate my own information-of-value marketing philosophy. If you build it, they will come.

And I've been busy with other web site maintenance chores, search engine optimization tasks, took in all day seminar on Google Adword (pay-per-click adversing) and have stayed busy resurrecting Law Links | Health Links, and starting Medical Malpractice Law Blog.

Stay tuned. More to announce soon...

Top Ten Web Diversions for 2006

My annual Top Ten Web Diversions for 2006 is online at Amy Campbell's Web Log. Grab a cup of office eggnog and while away the hours until the Christmas party starts! Happy Holidays everyone!

Law Firm Web Site: Be All You Can Be

Already have a law firm web site, but think it's time to improve it?  A good place to start is a web site content audit like the one I recently performed for The Young Firm, a New Orleans personal injury law firm that specialized in maritime law. Think web sites don't win clients in a professional services world? It's been working for me. 2006 has shown a siginificant increase in new business leads generated via my web site and resulting in new work. Is your web site all it can be? Read more at www.infoworks1.com.

Vermont Personal Injury Attorneys at Sylvester & Maley

Vermont Personal Injury Lawyers Sylvester & Maley is a new client. It's web site is published at a new URL and they need a little boost getting it properly indexed by web creepy crawlers. Located in Burlington, Vermont, their attorneys handle personal injury law including: medical malpractice, wrongful death, auto accidents, ski accidents, product liability and nursing home abuse. For more information see their web site at sylvestermaley.com.

Quat Law Offices on Web

Just launched a starter site for attorney Kenneth Quat who specializes in consumer issues. His Concord-Massachusetts practice, Quat Law Offices, handles debt collection defense, credit reporting problems, student loan harrassment, and problems related to foreclosures, false advertising, business fraud on an individual or class action basis for consumers in Massachusetts as well as other states.

In the May issue of Boston Magazine...

I am pleased as punch to see so many of my clients in the current issue of Boston magazine. As the annual issue listing the Massachusetts Rising Stars Super Lawyers, it features Krysia Syska and Adam Satin from Lubin & Meyer, PC, for Medical Malpractice: Plaintiff's Attorneys and Thomas Dunn from Morse, Barnes-Brown & Pendleton, PC, for Intellectual Property Law. And this ad appeared on page 163 for long-term client Christine Hamori, MD, plastic surgeon to Boston's South Shore and Nantucket.

Additionally, the City Style Scene column on page 54 singles out local customer Sorelle Bakery & Cafe as the "first stop" on a tour of the historic Charlestown neighborhood: "Belly up to the counter for a mouth-watering bacon, egg, and cheese breakfast sandwich, a homemade lemon-blueberry muffin, and a chat with the cafe's amiable flock of faithful regulars." Add a cup of their excellent coffee, and I'll second that!