A news item in the recent issue of the AMA's Marketing Management magazine reveals that corporations will increase use of outsourced professionals services such as IT, marketing and legal services. The survey by RainToday.com reveals where corporate executives expect to find professional service providers:
69% - presentation at conference/event
62% - industry web site articles
61% - trade show exhibits
45% - direct mail
40% - webinar
37% - e-mail
32% - online ads
Given the importance of web articles, are you doing all you can to publish more frequently on relevant topics, and are you leveraging the content you have by making sure you maximize visibility of your articles through online and offline distribution as well search engine optimization? Call me to discuss how you can get more bang for your content buck.
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