infoworks! blog

Top Ten Web Diversions for 2006

My annual Top Ten Web Diversions for 2006 is online at Amy Campbell's Web Log. Grab a cup of office eggnog and while away the hours until the Christmas party starts! Happy Holidays everyone!

My annual top ten list

My annual take on what's interesting, important or fun on the web this year (according to me!) is now posted on my Harvard weblog. See Amy's 2005 Top Ten Web Diversions. Enjoy.

Promoting Professional Services via Web Articles

A news item in the recent issue of the AMA's Marketing Management magazine reveals that corporations will increase use of outsourced professionals services such as IT, marketing and legal services. The survey by RainToday.com reveals where corporate executives expect to find professional service providers:
69% - presentation at conference/event
62% - industry web site articles
61% - trade show exhibits
45% - direct mail
40% - webinar
37% - e-mail
32% - online ads

Given the importance of web articles, are you doing all you can to publish more frequently on relevant topics, and are you leveraging the content you have by making sure you maximize visibility of your articles through online and offline distribution as well search engine optimization? Call me to discuss how you can get more bang for your content buck.